Theme Generalist
Audience Adults 16-44 | 14.8%
Advertising Share 46% (Grupo ITV)
Establishment 1955
Source /


ITV is the second generalist channel in the UK, right after BBC One. Its programming its based on national series, sports and entertainment programs such as contests or reality shows, with a content targeted to a general audience


Britain´s Got Talent(Talent Show, Reality Competition), X Factor(Talent Show, Reality Competition), I´m a Celebrity Get Me Out of Here(Reality Show), Coronation Street(Soap Opera), Ant & Dec’s Saturday Night Take Away(Variety Show), Victoria(Drama), The Secret World of Posh Pets(Documentary, Reality TV), Catch Phrase(Family, Game Show), Killer Women With Piers Morgan(Documentary Series, Crime), Fearless(Crime, Thriller, Drama), The Voice Kids(Kid´s Talent Show, Reality Competition), The Loch(Crime Drama).



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Socioeconomic Group:
ITV is the main generalist channel in the UK after BBC One
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