MEDIASITE
DATA
Surface:
384.802 Km2.
Capital city:
Oslo
Population:
4.959.600 citizens (est. 2011)
MARKET
The market: The number of newspapers has risen considerably during the last years; it overcomes already 160 different titles. National Newspapers' readership is falling down; however, the number of Regional Newpapers' readers is increasing.
Readership: 83 % of the population reads newspapers, and they dedicate 46 minutes per day. This places Norway first of the world. Approximately 75 % of the newspapers are bought by subscription, due to the high number of regional titles (more than 140).
- 66 % of Norwegians are very interested in the Local news
- More than 80 % of Norwegians think that Local Newspapers have higher credibility, are really interesting and useful.
For more Information, contact the K.MEDIA team
LOCAL TITLES
Why are local titles so important?
- Norway's coast is 20.000 kilometers long.
- The country has 5 Million people
- They speak more than 150 different dialects
- Local newspapers readers are much more loyal than national newspapers readers.
- Local titles have a higher level of credibility and their importance has increased during the last 5 years.
- A higher level of commitment between advertising brands and readers exist, which means a better performance on the return on investment.
- Readers have a better conscience of the advertiser brand, which is reflected on a higher number of advertiser brands in regional newspapers vs. national newspapers.
For more Information, contact the K.MEDIA team
SUMMARY
Mediasite is the largest Media Group in Norway. It belongs to Eddad media from Mecom Group.
- 42 local newspapers, 1.160.957 readers every day
- 309.640 readers in Oslo (Greater) with 9 local newspapers
- It has a unique coverage in 8 geographic regions.
For more Information, contact the K.MEDIA team
